They’re a tried and true way to increase customer response!
Everyone’s on the lookout for a deal – especially in today’s economy. What better way to drive consumers to your business then by offering them an opportunity they can’t turn down? That’s where coupons come in.
Coupons are a great motivator.
You’re probably familiar with location, location, location. Here’s a new catch phrase to memorize: offer, offer, offer. Nail the offer and you can double your response rate.
Let’s say a customer is perusing the Sunday paper and they come across a coupon for 20¢ off a loaf of bread. They were going to buy bread anyway, so they decide, what they heck, they’ll give this brand a whirl. The amount of savings isn’t significant, but it’s not important either. What’s important is that this coupon just stopped the consumer from buying a competing brand. And odds are they weren’t the only consumer to make a purchase based on this offer.
That’s what we call driving behavior. And that’s exactly what you can do with your coupons.
Coupons can be weighed and measured.
Unlike other types of advertising, it’s really easy to know if a coupon is working – because it always comes back to you. Coupons allow you to:
- Measure the effectiveness of your marketing campaign (so you know your advertising dollars were well spent).
- Determine your target audience (who responds/makes a purchase).
- Build a customer database (if you choose, you can gather a customer’s contact information when they visit your business)
Coupons get around.
And what we mean by that is, people love to share coupons. They’ll brag to their friends about the great deal they scored. And before you know it, their friends are telling their friends and suddenly, you have a huge network of customers. And all because of one great offer.